Co-Founder & Innovation Director
Nicolás Pimentel has been working in brand experiences for more than 17 years. He was a pioneer in the development of integrated campaigns in Argentina. Before opening +Castro he was BBDO Argentina's Director of Integrated Communications, leading innovative work such as "Barrio Bonito" for Nike and "Bring back slow dancing" for Doritos. During his last two years there, Nicolás -along with BBDO Argentina's creative team- positioned the agency among the Top 100 innovators (according to Cream) and ranked #7 in the Top Integrated Agencies by WonReport.
Pedro Saleh /
Co-Founder & Cultural Instigator
Pedro studied Psychology at the University of Buenos Aires (UBA). At age 18 he lunged into the entertainment industry working primarily in the area of technical production. He acquired analogue expertise, carrying out several projects for the art and advertising industries. Later Pedro began researching the crossover of analogue and digital fields with the aim of modernizing productions which were already becoming more complex and challenging. He took part in the 1st ever visual contribution mapped over Architecture during the International Drama Festival of the city of Buenos Aires in 2004. Pedro conceived the idea of the first interactive public space in Argentina while working for BBDO and their clients Nike: he created the first conceptual football neighbourhood. In the year 2004 he founded SAKE – a comprehensive production company committed to producing and developing a variety of contents. For nearly 7 years now Pedro has been working alongside Nico Pimentel in the field of technological developments, innovation and production. These advancements led to the set up of + Castro (2010) – his first collaborative project.
Darío Rodriguez /
Creative Director & Exp.Designer
Online Dario is @almondigalab. Offline he is an architect and experience designer. He runs the collaborative design and 3D model behaviour analysis development area. In 2007 he was awarded a special mention for the master plan reform project for Trieste, Italy. In 2008 he received the 3rd prize for the Moulin Rouge reform and in 2010 he won the product category of the Heineken Inspire contest. In 2011 he produced the first radio show via Twitter.
Francesco Vicenzi /
The Italian Guy
Born and raised in Milan, Italy, Francesco left his home town right after graduating in civil engineering to move to San Francisco, California.
After six years in North Cal, a degree in advertising and an experience as an art director in few advertising agencies, he relocated to Buenos Aires, to join +CASTRO.
Huge Inter Milan fan, doesn't miss a game from 1997.
Martu Sasso /
Discovered by Cris Morena, she shared a few "empanadas" without olives with Antonio Banderas. Art lover, studied advertising and cinema. Music guided her to new adventures, and new adventures led her to Hawaii where she discovered the movement of her hips, dancing the Hula Hula.
She had an early start in advertising agencies and her curiosity took her soon to Mexico where she was employed by Digital entretainment Agency as an Art Director.
Months later she opened her own restaurant in Costa Rica. After a year of culinary experimentation she returned to Buenos Aires where she took again the creativity road.
Restless mind, rock steady soal seeker formed the Cooperativa Mental, and months later she was starting a solidary project called, Litter of Light Argentina.
In +Castro Martu found the family and the laboratory she was looking for to continue reinventing.
Ailin Martinolich /
True to her zodiac sign Leo but not to astrology, Ailin is ok been a solitary or a group member as well.
she studied for account director in ISP Institute, but really graduated when entering Young & Rubicam to work for Banco Galicia.
When digital starts to take more relevance in Argentina, Ailin decides to explore that part of our industry and moves to Niña where she collaborated to build the social media team for their client Disney.
A year later she moves to R/GA and then arrived to +Castro, which she considers to be her second home.
With 26 years old and two pets that occupy the 80% of her cellphone memory she achieved most of the challenges she proposed. But her weak point still is not having a good nickname for herself.
Fon Cornejo /
Fon is a 30 year old guy born and raised in Salta Province. He moved to Buenos Aires to study and since then he´s been living in that city and working on advertising.
He worked in agencies such as FCB, DRAFTFCB and Wunderman where he was in charge of the creative department as ECD for four years.
Although he is a design fan he doesn´t considers himself a good designer.
Fon loves tattoos and drawing, he´s a Jay Z fan and at the moment he is in trying to quit his only addiction, Coca-Cola and Mc Donalds.
Nico Ibañez /
After several years work¡king in the advertising industry Nico decided to launch his own startup.
Worked for brands such as Coca-Cola, Pepsico Snacks and Claro in agencies like David, BBDO and DDB.
He is the co-founder of AIOTRA a crowdsourcing platform of social content creation. AIOTRA won in the 500 Startups, Startup Chile, SEED Brazil and BAE.
As a member of +Castro he combines his learnings from both worlds. Hyperactive and vehement he can´t help retouching his moustache.