Nicolas Pimentel

Innovation Director

Nicolás Pimentel has been working in brand experiences for more than 15 years. He was a pioneer in the development of integrated campaigns in Argentina. Nicolás has been working for Nike and Pepsico since 2001. Over the last few years, he was BBDO Argentina's Director of Integrated Communications, leading innovative work such as "Barrio Bonito" for Nike, "Bring back slow dancing" for Doritosâ "Pecsi" for Pepsi, the development of RetroSnacks, a new product line for Pepsico and the work "5 runners 650,000 followers" for the latest Nike 10k. During the last two years, Nicolásâ -along with BBDO Argentinaâs creative team- positioned the agency among the Top 100 innovators(according to Cream) and ranked #7 among the Top Integrated Agencies in the WonReport.

Email: nico(at)castroinnovation.com  |   Twitter:@nicopimentel

Pedro Saleh

Executive Producer & Innovation Director

Pedro studied Psychology at the University of Buenos Aires (UBA). At age 18 he lunged into the entertainment industry working primarily in the area of technical production. He acquired analogue expertise, carrying out several projects for the art and advertising industries. Later Pedro began researching the crossover of analogue and digital fields with the aim of modernizing productions which were already becoming more complex and challenging. He took part in the 1st ever visual contribution mapped over Architecture during the International Drama Festival of the city of Buenos Aires in 2004. Pedro conceived the idea of the first interactive public space in Argentina while working for BBDO and their clients Nike: he created the first conceptual football neighbourhood.  In the year 2004 he founded SAKE – a comprehensive production company committed to producing and developing a variety of contents. For nearly 7 years now Pedro has been working alongside Nico Pimentel in the field of technological developments, innovation and production. These advancements led to the set up of + Castro (2010) – his first collaborative project. 

Email: pedro(at)castroinnovation.com

Darío Rodríguez

Experience Designer

Online Dario is @almondigalab. Offline he is an architect and experience designer. He runs the collaborative design and 3D model behaviour analysis development area. In 2007 he was awarded a special mention for the master plan reform project for Trieste, Italy. In 2008 he received the 3rd prize for the Moulin Rouge reform and in 2010 he won the product category of the Heineken Inspire contest. In 2011 he produced the first radio show via Twitter.

Email: dario(at)castroinnovation.com  |   Twitter:@almondigalab

Pablo Del Bosco

Innovation Producer

Raised up around Latin America, PoLee is a restless art-soul. He's been the Editor of El Planeta Urbano lifestyle mag and a freelance for TV, radio and graphic media. At Niceto Club, BA's famous live music venue, he worked as Communication Director, Producer and Curator. He is Director of MUTEK [AR], a local branch for the Digital Creativity and Electronic Music Festival from Canada, member of ICAS Network (International Cities of Advanced Sound), and special advisor for TMDG Trimarchi Graphic Design Meeting and Panorámica Audiovisual Festival.

Email: polee(at)castroinnovation.com  |   Twitter:@PoLeeBA

Sebastián Zuddio

Project Developer

After tasting Political Science, Sebastián decides to try Advertising and starts working as a delivery boy in Xaga, jumping soon to the account area; creating and leading projects for brands like Pepsi, Tulipán, Personal, Monsanto, Super Vea, Royal Canin.

Later he lands in Quick Media Solutions, splitting between account direction, new business development and strategic planning; including regional projects for Microsoft and Unilever.
He also took part in Ogilvy&Mather as a Digital Project Director, where he carried out digital advertising campaigns for brands from BAT group in Argentina; and was regional digital responsible for Kimberly Clark.
Now, he is in Castro.

Email: sebastian(at)castroinnovation.com  |   Twitter:@sebaszuddio

Esteban Minoyetti

Brand Shrink

Some time ago Esteban almost became and industrial engineer but then he turned into a copywriter. One day, he summitted the Aconcagua and the next one he was working in Madrid as a creative director in global teams for companies like Renault and Unilever. These days he thinks that every brand problem is totally human so he founded LINDA Brand Psychology, a Strategic Planning Studio where he defines himself as a "brand shrink".

Email: esteban(at)castroinnovation.com  |   Twitter:@minoyetti

Ignacio Varone

House Manager

Ignacio is a Graphic Designer, Advertiser, Illustrator, Musician, Class Assistant, Delivery Guy, Castrista, Improvisator, Short-sighted-smiley green colour fan, Handyman and sometimes Wife Reminder, among other particular skills.

Email: ignacio(at)castroinnovation.com  |   Twitter:@nachovarone

Francesco Vicenzi

Art Director

Born and raised in Milan, Italy, Francesco left his home town right after graduating in civil engineering to move to San Francisco, California.

After six years in North Cal, a degree in advertising and an experience as an art director in few advertising agencies, he relocated to Buenos Aires, to join +CASTRO.

Huge Inter Milan fan, doesn't miss a game from 1997.

Email: francesco(at)castroinnovation.com

Agustin Gosende

Technology Development Director

Agustin is a specialist in direct and Interactive Marketing with more than 10 years of experience developing strategies and cases to local and regional customers. During his career, he achieve more than 30 awards including Gold Mercurio Award for the best case of Marketing in Argentina during 2008, Grand Prix at Amauta, Effie, Cannes and 2 gold medals at the DMA. In 2009 he was elected as the "Direct and Interactive Marketing Professional" of the year. Former Accounts Director at di Paola, IntegratedCcommunications Director at DDB Argentina, and previously he was Gaming Rainmaker at Three Melons pushing the new discipline of advergaming, what reinforced his know-how in new technologies on the Internet.

Email: agustin(at)castroinnovation.com  |   Twitter:@agosende